![]() ![]() First, I suggested a dark background to make the call to action stand out from the surrounding content. There are lots of ways of making a call to action more noticeable from the use of whitespace to animation.īut in the case of Colin’s site I recommended two changes. But that only had value if people saw it. ![]() Our new newsletter signup was working much better. Make sure people see your newsletter signup To get people to subscribe you need to offer them value in return. People know their contact information has value. They teach you to become a better podcaster. That it is just as informative as the ebook.īoth the newsletter and ebook provide the same benefit. We have to make it clear that the newsletter has real value in its own right. That or consigning those emails to the SPAM folder. No doubt this leads to a lot of people unsubscribing as soon as they get the ebook. In fact the call to action makes it look like the newsletter has no value in its own right and Colin has to bribe people to agree to receive it. But the result is that most people are signing up for the ebook and not the newsletter. #Most annoying newsletters to sign up for free#What will they get out of it? What benefit does your newsletter provide?Ĭolin has attempted to address this by incentivising people with a free ebook. Focus on benefitsįirst, it is not enough to ask somebody to signup to your newsletter. What I can guarantee is that they will be less annoying than slapping a newsletter signup overlay on your site. But when he does, I am confident it will make a big difference in his conversion rate and that they would on your site too. At the time of writing he is yet to put in place these changes. What follows is the advice I gave him and a breakdown of the proposed changes I recommend he makes. Colin had created a strong newsletter signup call to action. ![]()
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